Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? To find out, HubSpot surveyed 3,010 consumers age 18 ...

Discover how integrating PMO practices into CRM campaigns boosts efficiency, optimizes resources, and delivers stronger ...

Customer Experience - The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past ...

Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth in ...

What do you have in store for your content marketing program this year? If you're want to gather leads, you might consider creating webinars, whitepapers, reports, and e-books, which are the types of ...

Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research ...

How can you make your brand's Twitter presence more impactful? An infographic (below) from TrackMyHashtag, which was based on this post, looks at strategies for boosting your Twitter marketing.

Advertising & Promotions - This infographic looks at what major YouTube ad formats are, how they work, and what benefits each ...

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...