Raani, pays homage to the modern-day queens—the women who rule their worlds with grace, strength, and unyielding confidence.

Amazon’s acquisition of MX Player, India’s top free streaming service, signals the company’s strategic move to stand out in ...

The Other Circle’s CEO notes that it's key to building lasting impact and elevating their image beyond the content.

EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, ...

The latest appointments and account wins from Organic by MSL, Dentsu BX India, The Media Manifest, Advertising Agencies ...

Articles written by Aakanksha Gupta ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...

Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...