Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit in the country for the maize and blue due to his outspoken desire to handle the NIL for a transfer quarterback, but that doesn’t speak to what actually happened.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit from the Wolverines. Dave Portnoy recently shared the story of how it all went down.

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the

Ellison, who ranks No. 2 on Forbes’ real-time billionaires list, is not a Michigan alumni but the Wolverines apparently hold a special place in his heart. That’s because his current wife, Jolin Ellison, bleeds maize and blue.