Liam Payne was dating Kate Cassidy for nearly two years prior to his October 2024 death. The pair were first romantically linked in October 2022 after they were photographed holding hands while leaving a Halloween party together.

Liam Payne's passing reveals how authenticity, vulnerability, and flaws are key for brands to build real, lasting connections today.

Cassidy and Payne first sparked relationship rumors when they were seen together dressed as Pamela Anderson and Tommy Lee at a Halloween party in London in October 2022. Two months later, the couple made their first official appearance at the British Fashion Awards, where they were photographed holding each other.