If you're shopping for alcohol from Eastern Asia, you need to first read the label to know what you're getting. You don't ...

South Korea's HiteJinro, a leading producer of traditional alcoholic beverage soju, targets an annual output of 70 million ...

Korean barbecue can be a fun and immersive dining experience. An expert shares some of the mistakes you may be making when ...

After declaring its “globalisation of soju” initiative in 2016, Hite Jinro aims to achieve 500 billion won in revenue from soju sales in foreign markets. The company has chosen Vietnam as its ...

The popular and crisp Korean alcohol soju is a delight on its own, but if you aren't using soju in your cocktails you don't ...

The latest solo single by Blackpink's Rosé in collaboration with American singer Bruno Mars is not only topping global music ...

BLACKPINK’s Rosé has sparked an unexpected boost in sales for HiteJinro, a well-known Korean soju brand, as reported by The Korea Herald on October 25, 2024. This surge began following her ...

Baijiu is a clear grain alcohol that resembles (in color) other East Asian liquors like South Korea’s soju. The main difference between baijiu and these liquors is the former’s strength — a typical ...

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TOKYO -- After snubbing Japanese products for years, South Koreans are once again guzzling beer from Japan, especially premium beverages. When Lotte Asahi Liquor, a subsidiary of brewer Asahi ...