Applying makeup primer has become an everyday extension of my skincare routine —even on days when I'm not doing a full beat.

Even A-listers see the beauty in a good beauty deal. Shop under-$25 finds loved by the likes of Martha Stewart, Kim ...

The key to any great make-up look starts with the perfect canvas. This category showcases the best in primers, foundations.

Laura Geller’s Best of the Best Baked Face makeup palette is one of the brand’s star products, and it’s on sale for 40% off ...

achieving the most seamless foundation application or the sharpest cat-eye comes down to viewing your face from multiple angles. This spacious makeup vanity has a sizable tri-fold mirror to help ...

After a rare disease left Freya Rogers visually impaired in childhood, she felt ostracized from the world of beauty. Twenty ...

Everything from the brand, including the ever-popular 24-7 collection, is on sale for two days only. Don't dwell, just shop.

The focal point of Anderson's look in undoubtedly her make-up; think quintessentially French, blushed red lips in Celine's ...

Within these blush-centric trends the central points of the face are having its moment, breaking off from heavier eye-makeup ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

Check out the best early Amazon October Prime Day beauty deals to save up to 55% on Crest whitestrips, SheGlam blush, Hot ...

Known for its “impossible-to-mess-up” make-up, you can now shop Merit's formulas for complexion, cheeks, eyes and lips Down ...