One key aspect of influencer boxing that has always captured the imagination of AnEsonGib, whose real name is Ali Al-Fakkri, is the storytelling. He is famed for his ability to build a narrative heading into a fight, arguably most famously when he fought Paul in 2020.

Most Valuable Promotions co-founder Nakisa Bidarian says the Jake Paul-Mike Tyson fight was "100% real" and that the 27-year-old mogul is boxing's "greatest gift."

Now retired fighters like Tony Bellew and Carl Froch are almost understandably piping up to keep themselves relevant. But it is nothing but sad to see the likes of undisputed cruiserweight king Artur Beterbiev and IBF heavyweight title holder Daniel Dubois trying to put their names in the mix to fight Jake Paul.