AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, i

Generative Extend is finally in beta for Adobe Premiere Pro. Unlike Will Smith eating spaghetti or disturbing toy company ads or astronauts wearing knit caps, Generative Extend is AI-generated video that will actually be useful.

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out

For those looking for an OpenAI Sora video generator, while you also can’t yet generate new footage directly in Premiere Pro from a text or video prompt – it’s not far away. Adobe has teased a new text-to-video or image-to-video generator which will be available in Firefly soon (you can join the waitlist now).

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text instructions. This was first brought to our attention by The Verge.

New beta tools allow users to generate videos from images and prompts, and extend existing clips in Premiere Pro.

Adobe Adobe has announced Firefly Video, an AI model that can generate video footage that the company says is designed "to be commercially safe" and to "not infringe on others' IP." Some of the generative AI features are being integrated into the company's editing software,