UPDATE (11/08): Nike has officially confirmed that the "Christmas" KD 4 is returning on Nov. 20 via SNKRS and at select ...

LeBron James shared and reacted to Shaqir O'Neal's highlight dunk for Florida A&M Rattlers. Shaqir is the son of legendary NBA player Shaquille O'Neal.

USC basketball star JuJu Watkins just started her sophomore season, and now she will be featured in a new NBC and Peacock ...

In 2015, LeBron signed a lifetime deal with Nike, which is estimated to be worth over $1 billion. His signature shoe line ... and USA Basketball. James starred in a commercial for the partnership ...

Basketball is as ingrained in American pop culture ... garnering an endorsement deal with Nike and forever changing the ...

"I applaud Asics for its ability to transcend its traditional niche as a performance running shoe ... by the Nike Initiator ...

Nike has been a leader in sports culture, effortlessly combining innovation with star power. Recently, the brand has taken it ...

Last month, Hip-Hop culture was shocked when news of the sudden passing of the legendary DJ Clark Kent was announced. With ...

LeBron James had 21 points, 13 assists and 12 rebounds in his second triple-double of the season, and the Los Angeles Lakers ...

Perhaps LeBron James would have become a Duke basketball one-and-done under eventual five-time national champion head coach Mike Krzyzewski had the NBA required players to be at least one year ...

James had 19 points, a season-high 16 assists and 10 rebounds in his third triple-double this season and the 115th of his matchless 22-year career.