Flipkart first ventured into the ‘kidult’ genre with its 2011 campaign, 'No Kidding. No Worries'. which helped it stand out ...

Liberty will be rolling out a transit media campaign across South Delhi in December, utilizing branded autorickshaws to increase visibility and connect with residents ...

Swiggy's successful IPO, raising over Rs 10,000 crore, signals a surge in investment for quick commerce. This influx of ...

An IIM Calcutta alumnus, Dabas brings a deep understanding of both strategic growth and consumer behavior, having held key ...