Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can ...

AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed ...

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups ...

The Adobe Firefly AI focuses on practical use-cases to make the lives of video editors easier, and their work faster.

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Benj Edwards is Ars Technica's Senior AI Reporter and founder of the site's dedicated AI beat in 2022. He's also a ...

Firefly can now generate videos from image and text prompts, as well as extend existing clips, Adobe announced on Monday. The new feature is currently rolling out to Premiere Pro subscribers.

For those looking for an OpenAI Sora video generator, while you also can’t yet generate new footage directly in Premiere Pro ...