Direct mail is one of the most impactful channels delivering — not only consistently strong return on ad spend, but also ...

Given the economic opportunity that exists in creating long-term relationships with older consumers, it is shocking how ...

The new world of CPG marketing requires a different type of partner for advertising and marketing support. A team that is ...

To maximize the benefits of receipt capture programs, it's important to follow a structured approach. Here are key steps and ...

The recent U.S. dockworker strike has been resolved for now, but brands must remain vigilant against unexpected delays that ...

Sam's Club, the Walmart-owned membership club, is testing its first all-digital store. Inside the club, which will open in ...

Merchandisers are drowning in data but starved for insight. In their work, they must rapidly make decisions on which products ...

E-commerce fraud is undergoing a dramatic transformation as international criminal rings increasingly take on the structure ...

Think of the idea of haggling as the next iteration of suggestive selling — and things get very interesting. Imagine a ...

With the ocean freight industry still grappling with lingering disruptions and uncertainties, businesses should brace for ...

As the retail domain continues to evolve, omnichannel marketing is becoming increasingly intricate, necessitating a more ...

The FTC’s rule against fake reviews is a major step toward fostering greater transparency in retail. For years, consumers ...