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Google and the DOJ had 90 minutes apiece for closing arguments and Judge Brinkema could ask questions throughout. She had ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

While tech companies jump on the curation bandwagon, publishers navigate a new normal in programmatic advertising, where they often don’t have a say.

A chat with Dustin Hinz, CMO of Firestone Walker Brewing, an LA-based beer maker that just launched its first non-alcoholic ...

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention ...

Forrester released its first SSP wave since 2014, ranking Google – whose ad tech platform is facing federal antitrust charges ...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

Mediaocean just spent $500 million to merge Innovid with Flashtalking and create an antidote to what it sees as walled garden ...

Is the marketing funnel as we know it officially dead? Just ask the panelists at Paramount Advertising’s Performance Now ...

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly ...

Advertisers' obsession with “following the audience” allowed low-quality sites to thrive. But a cultural shift back toward ...