Meanwhile, Meta announced its own Sora alternative. It’s called Movie Gen, its third iteration of generative AI products for image and video editing. Movie Gen can generate video and audio with a single text prompt, just like Sora. It also lets you edit existing videos with text prompts.

Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.

Meta Platforms Inc. is rolling out new artificial intelligence tools to help advertisers create and edit videos more easily, seeking to reach Facebook and Instagram users who are spending more time watching videos.