How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...

While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...

How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The ...