Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize on demand for the emerging technology.

Adobe launched video generation capabilities for its Firefly AI platform ahead of its Adobe MAX event on Monday. Starting today, users can test out

At its annual creativity conference, Adobe Max, the company unveiled its latest AI features and products across its suite of creative tools, including its generative AI models, known collectively as Adobe Firefly.

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes.

New beta tools allow users to generate videos from images and prompts, and extend existing clips in Premiere Pro.

Adobe on Monday said it was releasing a public test version of its Firefly Video Model and adding a feature to Premiere that allows movie makers to use generative AI to extend footage they have filmed.

Adobe is upgrading its Premiere Pro video editing application with a generative AI model called the Firefly Video Model. It powers a new feature called Generative Extend that can extend a clip by two seconds at beginning or end.