AI seems to be in everything these days, and Adobe's products are no different. Among the AI capabilities the company showed off at Adobe Max, some new tools made an appearance, i

Adobe Inc. unveiled artificial intelligence tools that can create and modify videos, joining Big Tech companies and startups in trying to capitalize on demand for the emerging technology.

For video editors, efficiency and precision are everything. Whether you're cutting together a YouTube tutorial, editing a feature film, or crafting content for social media, having the right tools can make a world of difference.

The video generation feature makes its debut in a number of new tools for Premiere Pro and the Firefly web app. PP’s Generative Extend, for example, can tack on up to two seconds of added AI footage to either the beginning or ending of a clip,

New beta tools allow users to generate videos from images and prompts, and extend existing clips in Premiere Pro.

It's Adobe Max 2024, which means that Adobe is announcing all the projects it has been working on over the last year to improve its software – and unsurprisingly, for anyone following recent years, the focus is all about Generative AI.

Adobe Adobe has announced Firefly Video, an AI model that can generate video footage that the company says is designed "to be commercially safe" and to "not infringe on others' IP." Some of the generative AI features are being integrated into the company's editing software,