We understand your confusion but Audi says the new AUDI brand shows a connection to and differentiation from the parent company. It has been developed specifically for the Chinese market.

The new concept took a bow at a private event in Shanghai and previews the company's latest branding direction.

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market.

The cooperation will further expand the Audi portfolio of battery electric vehicles (BEV) in China and accelerate the company’s transformation in the world’s largest market.” AUDI plans to launch three production EVs for China based on this concept,