From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...

One observant social media user noted: "Amazon's logo contains an orange arrow that goes from A to Z, hinting that the company sells every product imaginable. The arrow also doubles as a smile ...

We found that while the Kindle Colorsoft is basically a colorized Kindle Paperwhite, its screen holds another difference that ...

The back has one hint about the new colourful nature of that screen, though – the Amazon 'smile logo' is now subtly iridescent, a nice colourful effect. Of course, it only takes a glance at the ...

The first seven minutes of horror movie 'Smile 2' were released online for free, but you can only watch if you smile the ...

Apple in 2016 sued an Amazon seller for selling fake chargers imprinted with its logo that it said "pose ... Watch the video for a behind-the-scenes look at how Amazon is fighting counterfeits.

One observant social media user noted: "Amazon's logo contains an orange arrow that goes from A to Z, hinting that the company sells every product imaginable. The arrow also doubles as a smile, ...