From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation from a plucky online bookstore to a global ...

Launched in January, the icon depicts a strip of blue tape over an Amazon "smile" logo. But some observers said it resembled a toothbrush moustache, associated with the Nazi dictator. The ...

Amazon, arguably the largest online retailer in the world, has a subtle hidden message in its logo. Most people notice the smile-shaped arrow at the bottom of the logo, which represents happiness ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo has lent his services to two Dorset villages as they ...

One observant social media user noted: "Amazon's logo contains an orange arrow that goes from A to Z, hinting that the company sells every product imaginable. The arrow also doubles as a smile ...

We found that while the Kindle Colorsoft is basically a colorized Kindle Paperwhite, its screen holds another difference that ...

The back has one hint about the new colourful nature of that screen, though – the Amazon 'smile logo' is now subtly iridescent, a nice colourful effect. Of course, it only takes a glance at the ...

Apple in 2016 sued an Amazon seller for selling fake chargers imprinted with its logo that it said "pose ... Watch the video for a behind-the-scenes look at how Amazon is fighting counterfeits.

One observant social media user noted: "Amazon's logo contains an orange arrow that goes from A to Z, hinting that the company sells every product imaginable. The arrow also doubles as a smile, ...