Another year, another Adobe MAX, and another 100 plus new features released across Adobe ‘s Creative Cloud apps. Adobe also announced a brand new generative video model, Adobe Firefly Video, launching today in a public beta, one it is claiming to be the world’s first AI video model “designed to be safe for commercial use.”

Adobe is beta testing generative video tools that can create short clips from text prompts and still images or lengthen existing scenes.

At its Adobe MAX conference today, Adobe announced major AI-based advances across its flagship creative products.