The show must go on and the Macy’s Thanksgiving Day Parade will go on rain or shine, Macy’s tells NBC New York. The parade is scheduled for Thursday in New York City and unfortunately, the forecast looks rainy.

NBC may soon be paying up to triple the price to keep the Macy's Thanksgiving Day Parade, the Wall Street Journal reported on Monday.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.